What is the Scheme?
Consumers are increasingly frustrated that they don’t know which packaging can be recycled, or how. They’re looking for clear and consistent on-pack guidance and expect their favourite brands and retailers to supply this information.
The On-Pack Recycling Label delivers a simple, UK-wide, consistent recycling message for use on both retailer private label and brand-owner packaging.
Simple, clear messaging.
Our label gives clear information for each packaging component (e.g. tray, carton, sleeve, film) and material (card, paper, foil, plastic etc).
We’ve adopted an ISO14021 compliant approach, taking into account the whole recycling process from council and in-store collections to sorting at MRFs, the likelihood of reprocessing and the availability of end markets.
The main labels are:
Recycle – 75% or more of UK local authorities collect that type of packaging which is then effectively sorted, processed and sold as recyclate for use in new packaging or products.
Don’t Recycle – fewer than 50% of UK local authorities collect that type of packaging and/or it is not effectively sorted, processed or sold as recyclate for use in new packaging or products.