Label Objectives

Recognised by the UN Environment Programme as international best practice, the award-winning OPRL scheme delivers a simple, consistent and UK-wide reuse and recycling messages on consumer packaging.  Our members come from all parts of the packaging supply chain, from design to manufacture to brand/retailer.

Our labels have been developed to:

  • Help more consumers to reuse and recycle more packaging correctly, more often; and
  • Help councils and others to increase recycling rates for materials that could be recycled, but currently have low collection and recycling rates.

Our goal is to support the circular economy for all major packaging materials within the UK, helping you to minimise your environmental footprint. Cited in Defra’s 25 Year Environment Plan as a key component in tackling waste, our scheme supports UK governments’ and local authority objectives, the EU Waste and Recycling Directive and its aims.

By offering a consistent and well understood label, OPRL aims to:

  • Keep it simple for consumers and users;
  • Provide clear advice to consumers on how they can reuse then recycle in their local area;
  • Be practical to apply on packs alongside statutory information;
  • Support innovative councils which collect materials not currently widely recycled; and
  • Protect quality of recycling streams by preventing contamination with materials not currently recycled.

We’ve devised the scheme so that it encourages innovation in processes and technology, and investment in infrastructure so that more packaging materials can be reused and recycled in future.  And we’re constantly developing more tools and downloadable assets to make it easier for you to fulfil your sustainability commitments to your customers.