The On-Pack Recycling Label scheme is administered by a not-for-profit company, On-Pack Recycling Label Ltd or more commonly, OPRL.
The labels are now widely recognised by consumers, with 7 in 10 recognising the label.
Any company or organisation putting packaging on consumer products for sale in the UK is eligible to join. And to date over 150 companies and charities have done just that – that’s more than 500 brands.
Our labels are on packaging protecting beauty products, carpets, DIY, drinks, electricals, entertainment, fashion, furnishings, games, gardening, general merchandising, groceries, health and hygiene products, hire clothing, home, laundry, leisure, magazines, outdoor wear, pet products, toys – the list keeps expanding! Everything from haggis, fashion and alarm clocks to Indian chutneys, paint cans and furniture polish bears the label.
Our award-winning label is acknowledged as the industry standard for communicating the recyclability of packaging. WRAP’s 2016 Consistency of Collections report called on all packaging producers to label their packaging with recycling advice, citing OPRL as the most recognised scheme.