What is the Scheme?
Consumers are increasingly frustrated that they don’t know which packaging can be recycled, or how. They’re looking for clear and consistent on-pack guidance and expect their favourite brands and retailers to supply this information.
The On-Pack Recycling Label delivers a simple, UK-wide, consistent recycling message for use on both retailer private label and brand-owner packaging. Unlike other recycling labels our scheme is based on current local authority recycling services and reflects what CAN be recycled, and where. This enables more consumers to recycle more material correctly, more often.
Simple, clear messaging
Our label gives clear information for each packaging component (e.g. tray, carton, sleeve, film) and material (card, paper, foil, plastic etc). Recyclability is defined by the proportion of local authorities offering recycling services for that material and component. The main labels, covering virtually all packaging types, are:
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